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Research papers

A global study of criteria used in media knowledge

As a complement of the French analysis about the audience of the Media, two complementary phases have been carried out in 1971 and in 1972, being added to the third one - concerning Radio-Television -, telling about the centres of interest appealing...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Jean Luis Brousse, A. Biecheler
September 1, 1974
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Citation

Brousse and Biecheler (1974a, September 01). A global study of criteria used in media knowledge. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-global-study-of-criteria-used-in-media-knowledge


Research papers

A global study of criteria used in media knowledge (French)

As a complement of the French analysis about the audience of the Media, two complementary phases have been carried out in 1971 and in 1972, being added to the third one - concerning Radio-Television -, telling about the centres of interest appealing...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: A. Biecheler, Jean Luis Brousse
September 1, 1974
×

Citation

Biecheler and Brousse (1974a, September 01). A global study of criteria used in media knowledge (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-global-study-of-criteria-used-in-media-knowledge-french-